Website Design Services
Web design, or web development, is an umbrella term that covers the work that comes with developing a website for a company or person. We are a web design firm based in Brooklyn, New York, and we focus on branding and marketing with an important finished product: a responsive, secure and modern website that your customers will trust.
Website Development: A Breakdown of Seven Steps
Despite the common belief, the core of any new website design is not entirely the coding process that comes along with it. While coding languages such as CSS, HTML and JavaScript help to shape the website and give it form, the way that the user interacts with the website is what’s really important. What happens backstage to make the website into what it is at the end of the day is truly the crucial factor that any website design services hope to achieve. This includes detailed planning, preliminary gathering of information and post-launch maintenance.
There are seven main steps that bring any new website to life:
- Information gathering
- Planning
- Design
- Content writing and assembly
- Coding
- Testing and review
- Launching
Examples of Websites Our Web Company Offers
Informational/Brand Website
For OnAutoSales, we created an automotive website from beginning to end, and in doing so, had fun working hand-in-hand with the OnAutoSales employees. This project began for the start-up company that was hoping for recognition in Brooklyn, New York, by building a greater online presence. To get started, we spoke with them about their goals and needs for the company first and foremost and considered their vision before we even began with their corporate website design.
By gathering all of the necessary information together, we were able to see the big picture and get a clear idea of the target audience, the main goals and the overall purpose. This helped us map out what we needed to do and get the bones together for the site with things like page layouts. Since there was no content readily available, we had to have it created. Our professional web design company worked to create all of the content and the assembly of the site. After the content was proofread, we had it authorized by our client before it was published. All videos and images were put together in order to increase the responsiveness and interactivity of the site. Then, we got to the coding aspects of it and created the website itself. At the end, we tested, reviewed our work and finally, we launched it.
We generated an informative, creative and customized video for the client. Knowing that car leasing is a subject not everyone fully understands, we helped create a video in an effort to make it easier to understand. We began by writing a script, developed the video and then recorded the voiceover.
eCommerce Shops
One of our clients requested an eCommerce shop (as per our clients request, please message us for a link of the store), was a huge one for our website consultants from start to finish. It had a large SKU product line that needed to be paid attention to right away, and for that, we started an e-Business, or e-Commerce website. Put simply, it is just a site that allows customers to buy the goods and services over any electronic medium. This eCommerce was a repeat client for us and wanted to create a massive store full of not only products but also information.
Before the launch, there were a few challenges, but we managed to complete the site under a strict deadline of only three months. This website hoped to and succeeded at tripling their business after the site was launched. Not only did we have all of the products listed on the site, we provided plenty of product listings with original content to go on the site. We also redesigned and helped to breathe new life into the client’s branding, beginning with their logo. From there, we created videos, articles, images and everything else you can think of in between. After that, our professional web design company kept up with the maintenance of the site through regular updates, new product listings and the monitoring of opinions.
Website Development Life Cycle
Main Goals, Purpose and Target Audience
This is the process of researching and discovering the principles of the company and lays out how the rest of the process will go. The most important part of this is for our web design business to get a full and complete understanding of the future website and all of its purposes and goals. The target audience has to be taken into consideration, so we can decide how to best attract new visitors to the website. Part of our custom web development process will be to have you answer a small questionnaire, so we can get together the best web design packages and strategy for your unique company.
There are different website types that need to be taken into consideration as well. Entertainment websites that will attract a younger audience will need to be constructed differently than a news portal that will attract adults. Different kinds of websites will give your visitors a different sort of way to interact with your site, meaning that the way it is constructed is important. Having a detailed and well-thought-out plan based upon the data in this pre-development stage is crucial and can prevent you from having to use up resources unnecessarily. This is because we can work out any problems and unexpected issues that might arise before they have a chance to come up. Wireframe and Sitemap Creation
The sitemap is something that helps define the relationships between the different areas of your website. These relationships help make it easier to understand how the final product will turn out and how user-friendly it will be. It will help show you the correlation between the different pages being used on your site, and it will allow you to see just how easy it will be for customers and potential customers to get to the information they are searching for from the main page on. The main reason for creating a sitemap is to create a user-friendly, simple way to navigate the website.
A sitemap will also let you get a better grasp on how the inner structuring of the website will work and what it will look like; however, it doesn't define the user interface. A wireframe, also known as a mockup, will be created. A wireframe can be defined as the visual representation of the interface your visitors will be using. Even so, it doesn't take into consideration design aspects such as logos and colors; the wireframe will only look at the elements that are going to be on each page as well as where they will be placed. During this phase, a web design consultant will also help you select the coding language you want to use. Review, Page Layouts and Approval Cycle
As a part of the design phase, your website will begin to turn into what it's supposed to be and start taking shape. All of the visual aspects of the site, including photos and videos, are made during this phase. While the design is worked on, all of the information that was pulled together in the first phase is taken into consideration, including your target audience. The website layout is the result of the work that is put in by the designer. The main function of this layout is to help show the information, to demonstrate how the site will function at its basic level and to help you visualize the content. 
Compiling and writing the content usually occur during different points of the creation process, and the importance of this process cannot be overstated. With this step, it's important to write down what it is you want to communicate the most to your audience, including calls to action. The writing of this content will also consist of writing new text, writing attention grabbing headlines, editing and more, all of which takes a lot of time and effort. Usually the content is provided by the client, so our web design and development team can add it in at the appropriate time. Or have the option of our dedicated team of fluent english speaking writers; research, write and proofread new and original content for you, letting you focus on your business instead. 
During this step, the creation of the physical website will begin. The graphic elements that have been put together during the previous stages will be used to compose the website. Typically, the home page will be the first to be created with the sub-pages added on later. The order depends on the hierarchy that was created with the sitemap. All of the static elements of the web page that were created through the layout design will be added in and tested. After that, any special features, as well as interactivity, will be incorporated into the site. An important option and step is the SEO, or search engine optimization, which helps your site rank higher on search engines, so people are more likely to come to your site before the others. 
Testing is a routine part of any website creation process. All of the links on the site are tested to make sure that they work and that none of them are broken. All forms and scripts are tested, with an option of spell checks to be performed to make sure there are no unprofessional typos. Code validators ensure that the code follows that of the current standards for websites.
Once the site has been checked and rechecked, the site will be uploaded to the server. An FTP, or file transfer protocol, will be used in order to make that happen. Once the files have been uploaded and one more test is done to make sure everything has been installed correctly, the site is complete. Regular Updating and Opinion Monitoring
The last step that top web design companies like eMarketing Mind complete is an ongoing one. With constant monitoring, we make sure that the site is secure and is always running as it should, while being up to date. Any problems that occur get handled quickly to ensure a good ongoing user experience for your visitors. The end goal of working with our marketing and advertising firm is to turn your company into one of those internet brands that you and your customers will love to brag about.