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Questions with Answers
FAQs
A: Not entirely. We are a team that has plenty of experience and talent that we want to use to help small- and medium-sized organizations be their best in a number of digital marketing ways. Some of the things we do in this advertising agency can be called marketing and communication, but a lot of them are not. We offer our clients a variety of integrated online marketing services because we know from experience that's what organizations and companies need in this day and age.
Our services as a marketing agency include:
Content Creation
By helping your website rank higher on search engine results, we help your business get noticed among all of its competitors. We do this using the latest techniques in search engine optimization while providing value to your customers.Marketing
We help create visual content, textual content, a hefty digital marketing strategy and more, all while monitoring the social media presence of your company.Advertising
We strive to develop powerful marketing strategies and design campaigns while also working on print-based advertising for a powerful marketing plan. We then monitor the results and report them.Public Relations
We offer public relations services that issue case studies and SEO-optimized media releases and help lobby journalists and influencers on your behalf.Translation
Any digital content we receive is translated fluently and turned into something that looks like it was written in the original language from the beginning.
A: Digital marketing covers a large variety of aspects, and it uses specialists and consultants who communicate with different brands to help bring to life effective strategies for marketing.
A: Because short form content it best read quickly, it is usually better for social media channels, where consumers are moving rapidly through the information. Long form content is usually better for blogs and websites because it works better to pick up on SEO optimization and can help your company get to the top of search engine lists.
A: We don't use hourly rates. Charging by the hour stops us from working at our best while putting together marketing strategies, and we see many downsides for our clients by doing so. Instead, we charge a fixed amount for our online marketing projects, ensuring you know exactly what you're paying for and can feel confident in the process.
A: Your consumers are changing the way they shop and browse, and a lot of it is done online. Digital marketing ensures your company's information reaches consumers in a way that is natural to them, through media, and at all hours of the day.
A: SEO marketing, or search engine optimization, is a process that marketing companies employ that uses keywords and other tactics to make sure your business gets top results in a search engine so more people can see it. It helps to increase not only the quantity but also the quality of the traffic your business receives. As an SEO specialist company, we can help you with that.
A: Local SEO is a process that lets you optimize your online presence and properties to get more traffic from a location-specific search, helping your business promote your services and products to customers who are local to you.
A: Most of your web traffic is going to come from people searching for products or services online, so the more people that see your results, the better. By working as your marketing consultant through our digital marketing company, we can help get you higher on the list.
A: Keywords are phrases and words that people search with on search engines and are important for internet advertising. This helps them find pages, images, videos and other media that is relevant to what they want. SEO considers keywords to help boost your company in their results.
A: Through search engines like Google never say specifically, it is largely believed that rankings are dependent upon authority and relevance, but also the quality of the content on the pages. It also includes keywords, and our digital advertising agency takes those into account.
A: Inbound marketing is a way that any internet marketing agency helps attract customers using helpful and relevant content that adds value to each stage of the browsing and buying journey of the customers. Customers will typically find you on blogs, social media and search engines through inbound marketing.
A: Most internet users and shoppers alike are on one, if not more than one, form of social media. They can access it at all hours of the day and see different ads pertaining to their interests. In this instance, that means your company. As your digital marketing consultant, we can help keep you relevant on social media.
A: Native advertising is a type of paid media where the ad will fit into the platform in which it is placed in a natural way. PPC and social media ads are both considered native advertising, but most native advertising comes in the form of articles and editorial sites. It has been growing in its efficiency and use because it isn't ignored like most display ads are and it does not get filtered out by ad blockers.
A: A marketing funnel is a way to represent the different stages of a buyer's shopping journey. It starts with their first interaction with your company and goes all the way to their purchase. It is called funnel marketing because the information narrows as it goes toward a sale, and that the probability of a sale can decrease during each phase of this funnel.
A: There are some social media sites that are more popular than others. These include Facebook, Twitter, Instagram, Pinterest and LinkedIn. Try and figure out where your audience spends most of their time, and take some time to research the demographics of those interested in your product. Then, you can choose the social media site that best fits you and decide how you choose to market your content.
A: Email marketing is an old marketing tactic, but it is still as useful as ever. It is almost even more popular than social media because it is more personal and private. Many people check their inbox many times a day, meaning they will be more exposed to the information you leave them. If you want to talk to people directly, marketing through email is essential.
A: No. Most internet service providers don't let you use bought lists. In order to get an email list going, you will need to buy them organically. Besides, having an email list of people who are actually interested in your services is going to be more helpful than just buying a bunch of random lists and hoping for the best.
A: Personal branding is a process that uses both offline and online tactics to help market yourself both professionally and as an individual. Digital media helps create an online presence and reinforces your personal brand.
A: Google Analytics is a free website that analyzes and provides insight into your websites. It helps you understand how users find your site and use it. Using Google Analytics, you can track ROI for your site and look at important metrics that will make it easy for you to make informed decisions.
A: Paid digital marketing programs are virtually instantaneous, usually bringing in results right away. Content marketing, SEO and email list building takes plenty of time and persistence, often taking a 3-6 months to generate real results.
A: Yes. We offer both digital marketing and photography services for almost any kind of event through our digital agency.
A: Yes. Our internet marketing service does allow us to travel, but there is a travel fee that might be charged.
A: Even though we don't operate out of our own studio, we work with a variety of studios in New York and are highly experienced.
A: Yes, we are often able to shoot on location. We have our own professional lighting equipment that we can take to your location to create a studio there for your convenience.
A: Our weekend services, which include wedding collections, usually have eight hours coverage included in the price. Events that take place during the weekdays such as corporate headshots, family portraits and engagement shoots are usually hourly-based.
A: We do retain the copyright to the photos for self-promotional reasons such as using the images on our website, blog and social media. However, the copyright will be shared with you by way of a signed agreement that will allow you to print and reproduce the images for whatever purpose you need.